Posted in Events, Health

Summit SuperSHEroes Come in Pink! 100+ Leaders of Breast Cancer Patient Groups Band Together

Last September 11, 2021, Olympic Gold Medalist Hidilyn Diaz surprised a group of Breast Cancer patient advocate leaders on the last day of the 2-day Patient Power Summit led and organized by the ICanServe Foundation Inc.

Olympic Gold Medalist Hidilyn Diaz with ICanServe Foundation Spokesperson Bibeth Orteza

A SuperSHEro herself, Diaz related her humble beginnings,  how she hurdled the  battles that got in the way of her dreams with the grace and determination of a champion’s heart.  Diaz emphasized, “Hindi ako sumuko. (I didn’t give up).” She said, the formula was simple “level up your game to reach your goal.” As a sports icon and an authentic leader in her field, she said  the goal should always be to become a  survivor and a victor.

In a gathering of cancer advocate leaders that represented 34 breast cancer patient groups from all over the country, the mission was beyond helping navigate a patient through wellness. “We continue to believe that early detection saves lives and we need to continue to make strides. But we also see the need to reach out and help each other, to share cancer resources, to work together to make an even bigger difference, to possibly come up with sustainable solutions for the breast cancer community,” Crisann Celdran, co-founder and Chairman of the ICanServe Foundation. She opened the summit with a call to the forerunners of the community to work closely together, elevate the advocacy and work towards speaking as one.

Crisann Celdran, co-founder and chairman of ICanServe Foundation

Kara Magsanoc-Alikpala, founding Chairman of the ICANSERVE Foundation, pointed out this is a unique time in the health space where one witnesses the most number of  founders of cancer patient groups carving a new path. “It’s a historical moment in the cancer space, as we witness the evolution of a new frontier we call the patient movement. We’re all founders, pioneers, and first or second generation volunteers. We have to be navigators for each other, as we shape a future, free of cancer,” Alikpala said.

Cancer patient leaders in attendance belonged to organizations that were independently created, hospital based, or founded with the help of a cancer doctor or a socio civic group. Yet they all  shared the same concerns from psycho social, the drastic interruption in family life,  to financial, to lack of access to quality care and affordable or free cancer diagnostics, treatments, palliative and survivorship care. ICANSERVE President Nikoy de Guzman also observed they shared the same burning desire to serve, “walang survivor na hindi lumaban.” 

The patient leaders vowed they will not rest nor be complacent till breast cancer is diagnosed in its early stage cancer when it’s most curable, till every patient with cancer, no matter the stage, age, income bracket, religion, ethnicity, are given quality care and a chance to be with family for longer. Till seeing the end to breast cancer.

The Patient Power Summit was made possible and successful through the help of partner brands and organizations such as Bio-ONCO, AIA Summit, In the Pink, Pfizer Philippines Foundation, Nestle, Mondelez Philippines and Skincare for Hope.

To find out more information about how you can support breast cancer advocacy, like and follow the official ICanServe Foundation Facebook Page, www.icanservefoundation.org, and ICANSERVE on Instagram and Twitter.

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Posted in Events, Launch

Avon Educates About Early Detection of Breast Cancer with BOOBwatch

For over 25 years, Avon has been at the forefront of the fight against cancer— and for 2020, they’re putting everyone on BOOBwatch. Early detection of breast cancer is potentially lifesaving, and this year is all about making sure that every woman knows the signs, risks, and how to take action against breast cancer— starting from regular breast self-checks. Together, we can prevent more women from suffering from this dreaded disease.

This year is quite special for Avon’s efforts for breast cancer awareness with the launch of the Avon Empower Bra, the first-ever mastectomy bra. It’s specially designed with breast cancer survivors in mind. It’s a non-wired nylon microfiber lace bra equipped with soft lining with pockets for prosthesis and cushioned straps for comfort and support. Another unique feature is found in the prosthesis, which is made out of 3D PU foam meant to fit your cup size.

For every pair bought, P50 will be donated to the Philippine Cancer Society, Avon’s longtime partner for their efforts. Through this fruitful partnership, Avon has been able to help many breast cancer patients at the Avon-PGH Breast Cancer Clinic, and Avon hopes to help more in the years to come.

Avon Empower Bra, the first-ever Mastectomy bra

Avon has also released other limited edition products so more people can show their support to the campaign. For every purchase of the Breast Cancer Promise Umbrella and Tote Bag Set and the Evita Watch, P50 will be donated to the Philippine Cancer Society.

Coming from the successful “Project Pink Light Night Run” in 2019, Avon is bringing an ever stronger awareness campaign that a bigger number can enjoy participating in for a great cause. Through these scheduled events, the brand hopes to raise P5M in funds for the Philippine Cancer Society. All events will be streamed live on Avon Philippines’ Facebook Page.

BOOBtalk (October 10, 3PM)
Hang out with host Myrza Sison, Philippine Cancer Society Executive Director Dr. Rachel Rosario; Breast Cancer Survivor and Practicing Medical Doctor Dr. Gia Sison; Avon Men’s Club Ambassador Daniel Matsunaga and TV host and News Anchor Dianne Medina, as they discuss about breast issues and breast care.

Shaped for More with Morrisette: The Avon BOOBwatch Fundraising Concert (October 17, 4PM)
Celebrate breast cancer awareness month with delightful tunes by Morrisette Amon.

JoinTheBOOBment Manouevres Fitness Dance-a-thon (October 24, 6PM) With the help of the Manouevres, dance your way through fighting against breast cancer! Spend a 2-hour long class and help our great cause as you sweat it out.

BOOBwatch, a month-long Breast Cancer Awareness and Fundraising Summit for the benefit of Philippine Cancer Society

Join Avon Philippines as they educate about early detection and the signs of breast cancer. Watch out for the exciting events and projects for this year’s breast cancer awareness month. Show your support by using the hashtag, #BOOBwatch #JoinTheBoobment #WatchMeNow.